Opulence is a voice first site reporting and automated client referral software
Residential contractors earn significantly more referrals when they share their progress consistently and visually. Three minutes a day of voice and photos becomes a digital scrapbook that automatically gets shared with your client's friends and family.
Your clients want to show off their project. Give them something easy to share, with your name all over it.
You capture the job, Opulence builds the scrapbook, and your clients choose who it automatically goes out to every week.
You capture the day
Open the app, talk into it, snap a few photos of what happened on site. If you can send a text, you can do this.
We build the scrapbook
Opulence turns it into a polished digital scrapbook: a page your client follows along with, and a link they're proud to forward.
It gets shared
Every week, your scrapbook automatically goes out to your clients, their architect, and the friends and family they choose to share it with. Your work stays top of mind with the people most likely to refer you, especially the architect, who's always looking for the next builder to recommend.
Clients willing to hire a high-end architect are willing to hire a high-end contractor.
Getting referrals from the right places beats traditional marketing, giving you the power to choose only the best clients.
Referral Marketing puts you in front of the right people, every week.
See the planThe architect runs the job, but their boss decides who gets recommended next.
A good relationship with the architect running your job helps. The person you need to stay in front of is usually their boss, but they’re not very involved with the project anymore. The trick is knowing that they still want a finger on the pulse of every project, and a visual weekly update on your project is something they’ll look forward to opening every week, with your name all over it.
We all innately know that custom home building runs on relationships, not ads.
But is there a way to prove it using hard data instead of anecdotal evidence?
Using NAHB data and the best cited return on ad spend, paid marketing accounts for at most 31% of a custom builder’s revenue. At least 69% comes from architects, past clients, and the people they talk to.
Where most builders spend
Websites, reviews, and social media are where most marketing firms make their money, so it’s what gets pushed.
Why it isn’t enough here
It works in most industries. Custom homes are different: people won’t spend that kind of money without trust, and that trust doesn’t come from fancy branding. It comes from relationships.
How does your marketing score?
8 quick questions across the four things that drive custom home work. See your overall score, where you’re strong, and your biggest opportunity.
Start free. Upgrade for referrals.
Field Tools are free for up to 3 people: make reports, meeting summaries and scrapbooks. Referral Marketing sends them to your clients, their friends and family, the architect and your CRM, for $19 a month per 8 users.
| Compare plans | Field ToolsFreeUp to 3 people | Referral Marketing$19/moPer 8 users7-day free trial |
|---|---|---|
| Your teamEveryone uses the app on their own phone or computer | Up to 3 | Any size |
| Voice site reports and daily logsTalk through your day; Opulence writes it up | Included | Included |
| Automated meeting summariesPulls out the action items | Included | Included |
| Voice construction calculatorIncluding complex construction math | Included | Included |
| Voice inspections & QC walksLog issues and photos | Included | Included |
| Smart remindersAsk the app to remind you down the road | Included | Included |
| Weekly scrapbook previewsEach week’s scrapbook, made for you to review | Included | Included |
| Photos stay yoursSave photos to your phone or Google Drive anytime | Included | Included |
| Send, download and print reportsTo clients automatically, or as a PDF | Not included | Included |
| Daily logs posted to your CRMProcore, Buildertrend and others, automatically | Not included | Included |
| Automated client scrapbooksAI-polished weekly updates | Not included | Included |
| Easy viral sharingClients share with friends and family | Not included | Included |
| Referral trackingSee who opened, clicked and shared | Not included | Included |
| Review FarmerAsk happy clients for Google reviews by text | Not included | Included |
No usage fees on either plan. No contracts, no lock-in. Cancel anytime.
Referral Marketing starts with a 7-day free trial in the app.
Free tools your field team will actually use
Whether you buy the referral software or not. Download the app or use it on your computer, and start using these today, no credit card.
Keep your hands free for the tape measure. Call out dimensions for concrete pours or complex framing calculations and let the app do the math.
Turn it on during a client walkthrough. It listens, summarizes the meeting, and pulls out the action items.
Log deficiencies, quality issues, and tasks by talking and snapping photos instead of writing it all down.
Tell the app to remind you in 6 months to call a prospect back. Your phone gets a notification when it’s time.
What’s the catch?
The questions builders ask before they start.
How long does it take to log a daily site report?
We suggest spending three minutes a day, but it can realistically be done in under 60 seconds. Instead of typing for 15 minutes at the end of the day, you just talk as you walk the job site and you're done.
Will my client's friends and family ever get spammed?
Never. You don't even have the ability to see their contact information, so your clients won't feel awkward about sharing their progress.
Do my clients need to download the Opulence app to view updates?
No. Your clients receive updates by email, and the links to share them with friends and family open a private web portal that's easy to access without creating an account. They can choose to download or print everything from the links in their email.
Can my crew or subs use this, or is it just for the business owner?
Opulence is built for teams. You can invite your field supervisors or subcontractors to log their own voice reports, keeping all site data, progress tracking, and reports organized under one roof. Field Tools are free for up to 3 people; for a bigger team, Referral Marketing is $19/month per 8 users.
How is this different from a project management app like Procore or Buildertrend?
Those are heavy operational tools built for complex project management. Opulence is a voice-first field marketing tool designed to make daily reporting effortless for your crew while turning that daily work into a referral pipeline that wins you more jobs.
Can Opulence automatically send daily logs or weekly updates to Procore, Buildertrend, or other project management software?
Yes, with Referral Marketing. Most project management systems give each project its own inbound email address. Add that address to the project in Opulence, choose what to send (daily logs, weekly updates, or both), and they go out automatically.
Ready for more referral work?
Download the Opulence app or use it on your computer, and make an account. Start free, or get Referral Marketing for $19 a month per 8 users.
Questions first?