Opulence is a voice first site reporting and automated client referral software

Residential contractors earn significantly more referrals when they share their progress consistently and visually. Three minutes a day of voice and photos becomes a digital scrapbook that automatically gets shared with your client's friends and family.

The whole product, $19 a month.

Your clients want to show off their project. Give them something easy to share, with your name all over it.

You capture the job, Opulence builds the scrapbook, and your clients choose who it automatically goes out to every week.

Creating the site report
1
On site · 3 min

You capture the day

Open the app, talk into it, snap a few photos of what happened on site. If you can send a text, you can do this.

2
Automatic

We build the scrapbook

Opulence turns it into a polished digital scrapbook: a page your client follows along with, and a link they're proud to forward.

3
Views now · referrals next

It gets shared

Views show up in days, and you watch them climb in the app. Referrals take longer: when a viewer books an estimate, that's a real lead with your name on it.

What actually works

Custom home work runs on relationships, not ads.

Using NAHB data and the best cited return on ad spend, paid marketing accounts for at most 31% of a custom builder’s revenue. At least 69% comes from architects, past clients, and the people they talk to.

Read the Marketing Playbook
at least
69%
from relationships & referrals
69%+ relationships & referrals≤31% paid marketing & SEO, at most
01Relationship
Professional referrals
Architects + advisors
Project value
Loyalty
Proof needed to close
02Relationship
Client referrals
Past clients + friends
Project value
Loyalty
Proof needed to close
03≤31%
Marketing
AI visibility, SEO + advertising
Project value
Loyalty
Proof needed to close
The foundation
Social proof

Every lead looks you up first. Weak proof may not stop a professional referral, but it stops most marketing leads.

Website
Google reviews
Social media
Articles
01Where most builders spend

Websites, reviews, and social media are where most marketing firms make their money, so it’s what gets pushed.

02Why it isn’t enough here

It works in most industries. Custom homes are different: nobody spends that kind of money without trust, and that trust comes from relationships.

03When it wins work on its own

When a homeowner truly doesn’t know anyone who knows a good builder.

Free · 2 minutes · instant results

How does your marketing score?

8 quick questions across the four things that drive custom home work. See your overall score, where you’re strong, and your biggest opportunity.

01
Professional referrals
Architects + advisors
02
Client referrals
Past clients + friends
03
Marketing
AI visibility, SEO + advertising
04
Social proof
Website, reviews, social, articles

The entire product. $19 a month.

Everything you need to turn daily site reports into referral work, for one flat monthly price.

Opulence AI
STATUS
Active · $19/mo
Full app accessIncluded
Scrapbooks & sharingIncluded
Usage costs (we cover it)Included
Total due$19/mo

Change your mind? Cancel anytime — no contracts, no lock-in.

What you get
The entire product, $19 a month

Full access, no clock. No contracts, cancel anytime.

You shape the product

Feature requests from our customers outrank everything else. This is literally true.

Free in the app

Free tools your field team will actually use

Whether you buy the referral software or not. Download the app and start using these today, no credit card.

Free
Voice construction calculator

Keep your hands free for the tape measure. Call out dimensions for concrete pours or complex framing calculations and let the app do the math.

Free
Automated meeting summaries

Turn it on during a client walkthrough. It listens, summarizes the meeting, and pulls out the action items.

Free
Voice inspections & QC walks

Log deficiencies, quality issues, and tasks by talking and snapping photos instead of writing it all down.

Free
Smart reminders

Tell the app to text you in 6 months reminding you to call a prospect back. It handles the rest.

Quick answers

What’s the catch?

The questions builders ask before they start.

How long does it take to log a daily site report?

We suggest spending three minutes a day, but it can realistically be done in under 60 seconds. Instead of typing for 15 minutes at the end of the day, you just talk as you walk the job site and you're done.

Will my client's friends and family ever get spammed?

Never. You don't even have the ability to see their contact information, so your clients won't feel awkward about sharing their progress.

Do my clients need to download the Opulence app to view updates?

No. Your clients receive updates by email, and the links to share them with friends and family open a private web portal that's easy to access without creating an account. They can choose to download or print everything from the links in their email.

Can my crew or subs use this, or is it just for the business owner?

Opulence is built for teams. You can invite your field supervisors or subcontractors to log their own voice reports, keeping all site data, progress tracking, and reports organized under one roof.

How is this different from a project management app like Procore or Buildertrend?

Those are heavy operational tools built for complex scheduling and invoicing. Opulence is a voice-first field marketing tool designed to make daily reporting effortless for your crew while turning that daily work into a referral pipeline that wins you more jobs.

Ready for more referral work?

Download the Opulence app and make an account. $19 a month.

Questions first?